When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
What have I done to advance myself? To move further ahead, personally and/or professionally? Today is almost over; I won’t get to live it again. Have I spent today wisely, or have I thrown it away?
I have two computers at home – my desktop and my laptop – and my work computer. All of these used to have different sets of information on them. Different files, different contacts, different everything. No longer. This is how I keep my life in sync.
Today was my first day in my new job, so how did it go?
Bottom line: I loved it. From start to finish, my new colleagues were friendly, helpful and made me feel like I’d already worked at Thornley Fallis for years.
Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.
Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.
Multiple newspapers including The Los Angeles Times, The Financial Times and NYTimes.com published a photograph of Iran’s recent missile test today. The photograph shows four missiles moments after their launch. The problem? It appears only three missiles were successfully launched.
Every so often you see something that makes you sit up and think, “wow, these guys are on the ball.” I saw that from the folks over at Molson this week.
Believe it or not, social media has a lot in common with distance running.
