Earlier this week I wrote a post about follower-building services on Twitter, warning about the dangers and how people may perceive you if you use them.
It felt a little bit like preaching to the choir.
Amy Mengel made an excellent point in the comments to that post:
“Unfortunately the people on Twitter who promote these schemes and [...]
Author Archives: Dave Fleet
8 Talking Points On Twitter Follower-Building Tools
July 3, 2009 – 8:00 am
Anti-Brandjacking Basics: 10 Profiles To Claim For Your Company
July 2, 2009 – 8:00 am
Have you taken the basic steps to prevent people from hijacking your company’s brand? Or have you left the door open to it happening right now?
I’ve been thinking a lot about brandjacking fortunately. Fortunately, I’ve been thinking about it in terms of prevention rather than having to fix it.
Brandjacking is a broad term, the most [...]
Twitter Follower-Building Services – Gain Numbers, Lose Respect?
June 30, 2009 – 8:00 am
As time goes on, it feels like more and more people are feeling the allure of Twitter follower-building services. It’s easy to see the allure of this, but there’s one big downside: They spam your Twitter account.
The Volume/Personalization Trade-Off
June 29, 2009 – 8:00 am
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
Scribnia Helps You Discover And Review New Blogs
June 26, 2009 – 8:31 am
A little while back, a few people drew my attention to Scribnia. I glanced at it at the time, but unfortunately I didn’t have a chance to dig too deeply. In a way I’m glad that I didn’t, as since then I’ve watched it grow into a very useful tool and I think my opinion is [...]
Feedburner and FriendFeed: FailBurner
June 25, 2009 – 8:00 am
Feedburner is probably one of the most-used services available for bloggers. Its RSS analytics, promotion and advertising features have made it a staple of many peoples’ blogging toolkits.
FeedBurner was also a first mover in the market, enabling it to attract a large number of people before viable competitors appeared. Thanks to its purchase by Google, [...]
Community Alone Isn’t Enough
June 23, 2009 – 8:00 am
One of my favourite roles to play (and one that likely annoys my colleagues the most) is that of devil’s advocate. I try to constantly question the things that everyone takes for granted, because one day things will change. It happened to many traditional PR folks, and if we don’t keep a close eye out [...]
TweetDeck and Seesmic Desktop: Racing To The Bottom?
June 17, 2009 – 8:00 am
Twitter was buzzing last night as the latest version of free Twitter client TweetDeck was launched, to fairly universal acclaim.
Mashable has a detailed run-down of the new Tweetdeck features, and a good comparison of the new version with its closest competitor, Seesmic Desktop. In a nutshell, the big-name new features are:
A new TweetDeck iPhone app;
Support [...]
Is The State Of The Twittersphere Declining?
June 16, 2009 – 8:00 am
On June 10 HubSpot released its second State of the Twittersphere report. The report looks at information collected from over 4.5 million Twitter accounts over the last nine months. Their conclusion:
"…many of the accounts on Twitter aren’t actually using it all that much."
The report found that:
79.79% failed to provide a homepage URL;
75.86% of users have [...]
