August 11, 2008 – 10:38 pm
Update: Chris Clarke has written a response to this post pointing out that the store is being renovated at the moment and that Starbucks is providing the coffee gratis. While this post is about my reaction as a passerby to this scene and I think there are still lessons to learn, I say “bravo” to [...]
August 9, 2008 – 11:16 pm
I’m going to get all Grammar Girl on you here. Bear with me.
I’m not a grammar saint, but I’m nerdy enough to both laugh and nod my head at Eats, Shoots and Leaves. As a communications guy, it helps.
A few basic grammar mistakes have started to really bug me. I’ve see them more and [...]
The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning. It features all of the posts from the original communications planning series of posts, edited to reflect feedback I’ve received and with some additional content added throughout.
Chris Brogan has posted some excellent advice for PR pros working in the digital space entitled “What I Want PR and Marketing Professionals To Know.”
To summarize Chris’ key points:
Social media is different to the traditional media environment, but you have a lot to gain from exploring this space.
Get to know people before you pitch them.
Write [...]
August 1, 2008 – 12:33 am
Why not just make sure that your release is relevant, well-written and on-topic? A well written release will have plenty of the important words in there as a natural result. With a little extra attention you can optimize your release without compromising its quality.
Well done to Orderit.ca. I’m thoroughly impressed. With one piece of proactive customer service they’ve erased any bad feelings I had about my experience and turned me into an ambassador for their company.
Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.
