Author Archives: Dave Fleet

I’m a born and bred English guy, living and working as a communications professional in Toronto.

Outside work, my life splits two ways: I’m a fanatical runner, and I’m a social media explorer. Both bring me great enjoyment; one brings more pain than the other.

Forrester’s New Technographics Data - How Do Canadians Measure Up?

So, how does Canada measure up against other countries in this new data? You may be surprised - this data is pretty controversial.

Integrated Social Media > Stand-Alone Social Media

If anyone who approaches you and offers to implement social media tools in your organization without integrating them with your marketing and corporate communications strategies, chase them away with a pitchfork.

Practical 101s: Social Bookmarking With Delicious

As people move more and more of their lives online, it gets harder and harder to stay organized.
Where was that great article you read the other day? What was that great blog you read? What was the name of that cool tool you found?
Of course, you could save everything in your browser’s favourites but, let’s [...]

Capturing Canada’s Social Media Case Studies

Dave Jones, the man behind the PR Works blog, the Shill podcast and (when he remembers) the Inside PR podcast, has created a new Web 2.0 Examples in Canada wiki to capture Canadian social media case studies.
The new wiki perfectly fills a gap in the social media space that has existed for a [...]

Yammer - Useful To You?

About a month ago I wrote about Yammer, the "Twitter behind the firewall" service that won the top prize at this year’s TechCrunch50 conference.
At the time I wrote:
I expect Yammer’s success in any particular company to be determined by organizational culture, how it is implemented and whether people actually use it, rather than shortcomings [...]

Practical 101s: Google Reader And Persistent Search

As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This applies whether you work on the agency side, the corporate side or in government.
One of the easiest ways to keep track of this is through persistent searches.
What is persistent search?
Persistent search allows you to enter [...]

Practical 101s: What Do You Want to Know?

One of my favourite things about working at Thornley Fallis is the conversations we have about social media, digital marketing and online communications on a daily basis. Not just in our offices (although there are plenty of those too), but also as a group, around the meeting room table. We have them all the time [...]

Government 2.0 Best Practices Wiki

Given my former life in the Ontario government, I was recently thrilled to see a new effort by Mike Kujawski - the Government 2.0 Best Practices Wiki.
As Mike says:
Every workshop or conference I speak at, I am asked the same first question by most public servants: “Who else is doing this in government?”. I want [...]

If you want to reach younger voters, you have to… use the tools they’re using.

The title of this post is a quote. Not from a social media evangelist, but from Peterborough riding NDP campaign communications director Jeff Bergeron.
Canadian political parties are still a little wary of social media tools (the Conservative Party of Canada, in particular, was criticized for the lack of interactivity on its Facebook group, although that [...]

Are You Reading The Top PR Blogs?

I just came across another useful list of the top PR blogs out there, pulled together by Matthew Watson.
The list, culled from the Ad Age Power 150 list, takes all of the blogs with "PR," "publicity" or "public relations" in their title, so my site isn’t on there right now but it still represents [...]