November 18, 2008 – 8:00 am
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
November 17, 2008 – 8:30 am
When you finish a piece of work, are you willing to put your reputation on the line for it?
I hope so, because that’s what happens.
Every time you finish a piece of work, your reputation is on the line. Hand over exceptional work and your reputation will improve. Hand over sloppy work and it will worsen.
It’s [...]
November 15, 2008 – 1:04 pm
The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given souvenir bags containing bottled water from Nestlé.
To their great credit, the students reacted badly to the Nestlé promotion (Nestlé Waters Canada sponsors the Waste Reduction Week). They wrote to both the recycling council, the [...]
November 13, 2008 – 7:03 pm
When you’re online, I think the expectation is that when you see someone’s name on something then it’s actually that person. That’s the point of “social media,” right? It’s social. If I’m not building a relationship with the person I think I am, there’s something very wrong with that.
November 12, 2008 – 8:30 am
In a recent episode of Inside PR, one of the excellent podcasts I mentioned yesterday, the panel members talked about the importance of senior executives in public relations agencies continuing to do the “grunt work.” I meant to phone-in a comment but kept forgetting and decided, in the end, to write about it here instead.
Maintaining [...]
November 11, 2008 – 8:30 am
I’m a podcast junkie. I listen to them whenever I’m outside, and I get through a lot. It helps that I run marathons, so I spend an hour or two on the trails most nights and have plenty of time to listen.
If you’re into PR and social media and you’re new to podcasting or [...]
Posted in podcast
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Tagged For Immediate Release, Inside PR, Managing the Gray, Marketing Over Coffee, Media Driving, PRobecast, Search Engine, Shill, Six Pixels of Separation, Spark, Trafcom News
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November 10, 2008 – 8:30 am
We tell our clients what they need to hear, not what they want to hear. That means sometimes you have to have difficult conversations. So how do you go about making those conversations as conflict-free and effective as possible?
November 7, 2008 – 8:30 am
Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it’s worth doing it for the times when they aren’t.
November 5, 2008 – 6:51 pm
Social media didn’t win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
