Dear Santa 2.0: My Social Media/PR Christmas List
North Pole, HOH OHO (sorry Aussies)
December 2, 2007
Dear Santa 2.0,
I’ve been good this year… I really have:
- I’ve started two new blogs
- I’ve tried really hard to stop lurking and get more involved in this social media thing. In fact, I tried so hard that I found it hard to keep up
- I got out from behind my computer – I went to and spoke at lots of events. I even started helping to organize one
- I started a wiki to help people create a social media training program
- I even got a new job that will let me educate and help people to understand social media better.
Here’s my social media & PR Christmas list. There’s a lot here, but a few at least would be nice.
I would like:
- A widely-adopted code of ethics to stop the idiots pushing unethical tactics both online and offline
- Facebook to stop acting like a monopoly and treating its users like cattle. I’d really like it them to do it of their own accord, not because of negative reactions from their users
- An end to product recalls from kids’ toy manufacturers that really should know better
- Movement towards an accepted way to measure the effectiveness of social media (and PR, for that matter), so we’re not viewed as a bunch of cowboys by executives
- Something… anything… to help take ease the burden of staying on top of the multitude of social media tools out there. Flock is a nice start. Unfortunately, I can’t use it at work – something web-based would be lovely and a mobile tool would make me weep with joy
- The Social Media Training Wiki to get some traction and become a useful tool for the community
- A move away from the news release as a default PR tactic and towards a more thoughtful look at the approaches available
- The opportunity to help my new colleagues to understand social media… and the opportunity for them to embrace it
- Bloggers to respond to comments (or trackbacks) on their posts. If this is about conversation, it can’t end at post/response – it needs to continue. Plus, it builds goodwill with people who have bothered to write about your post
- People to stop thinking of blogging/podcasting/wikis/[insert social media tool here] as strategies. They’re tactics.