While the increasing mainstream coverage of tools like Facebook and MySpace may be a sign that we’re moving beyond the introduction stage and into the growth stage of social media tools, from my perspective we’re still at a point in social media when everyone is learning. That’s especially true in public relations. PR has been around for a long time; social media has been around for just a few years. I think we’re early in the lifecycle.
We have a bunch of new tools to experiment with; I think it’s up to us – the early adopters – to work out which ones are useful and how to use them.
What do you think?