Electronic Arts’ Tiger Woods Video: It’s Just That Good

EA Sports, Inc Every so often I come across something from a company that just blows my mind. This is one of those times. I’m a little behind the ball on this one, but it’s still worth highlighting.

Last year (August 2007), a user took a video capture of a glitch in Electronic Arts’ Tiger Woods ’08 game showing that the player could walk on water to play a shot, and posted it on YouTube.

This year, to promote Tiger Woods ’09, EA produced this:

What a fantastic "response," from a company that I would never have expected to take note of a YouTube video.

Of course, not every company could (or should) respond to every video in this way, but I think EA really nailed this one. It’s not part of a regular ad campaign (it refers to the YouTube user by name), it shows they have a sense of humour and it draws attention to the game in a positive way.

Great marketing move. While I don’t like using YouTube views as a success metric, it’s interesting to note that the original video has so far received about 132,000 views. EA’s video, in 3 days, has received over 450,000.

For more on this, check out Mashable’s coverage.

Image credit: Wikipedia

Trackbacks & Pings

  • At least they’re listening « Extended Reach :

    […] Dave Fleet’s post last week made me wonder if it was possible for government could do something similar – and then I realised we already have. Downing Street recently responded to a petition (almost 50,000 signatories) to make Jeremy Clarkson PM. Despite the criticism associated with the video, it showed Number 10 was listening to the feedback they receive. It might not be the best of responses… but they’re listening all the same. […]

    12 years ago
  • Finally Some People Get It « More Stupid Than the Others :

    […] EA’s Tiger Woods video (He’s just THAT good) – Their game did not have a glitch of Tiger Woods walking on water as some dude reported on YouTube. […]

    12 years ago