Yammer – Useful To You?
About a month ago I wrote about Yammer, the "Twitter behind the firewall" service that won the top prize at this year’s TechCrunch50 conference.
At the time I wrote:
I expect Yammer’s success in any particular company to be determined by organizational culture, how it is implemented and whether people actually use it, rather than shortcomings of the service.
Both before and after that post, we’ve been trying-out Yammer at work. Today I and a few of my colleagues exchanged opinions on the service and, unsurprisingly, there were a variety of opinions expressed.
Some people (myself included) thought that Yammer has the potential, especially in companies where people are geographically distributed, to help groups of coworkers to collaborate more closely without clogging inboxes; essentially functioning as a group instant messenger service.
Other people, meanwhile, felt that Yammer can be distracting and that it duplicates both email and IM.
To get a better idea of other peoples’ perspectives, I threw a quick question out on Twitter:
"Interesting conversation at work today – are Yammer/other ‘internal’ microblogging services just replicating email? Do we need them?"
Also unsurprisingly, given the social media types in my Twitter crowd, the conversation that emerged was generally positive about the service:
What do you think?
Personally, right now I’m on the fence. I still think Yammer has potential but, as I said originally and as with any IT solution, that success depends on whether and how people use the service and whether it fits with your organization’s culture.
I’m going to bend my mind to this a bit more over the next day or so… but if you’ve used Yammer, what do you think?