Welcoming A New Colleague
I’m a firm believer that the lines between the communications disciplines are blurring. Public relations agencies no longer compete against each other, and they no longer only need to execute pure PR campaigns – they go up against other types of agencies and are required to plan and sometimes execute cross-functional strategies.
While Andrea shares our vision of social media as a means for long-term engagement, her experience not only adds strength to our social media but also further expands our ability to perform in this evolving environment.
Oh, and Andrea is also a “Master Scuba Diver Trainer” which I believe gets you a jedi robe and a light saber…