31 Books To Live Your 2010 By

A couple of weeks ago I wrote about my 2010 reading challenge – reading 26 books over the next 52 weeks – and asked for your help in fleshing-out my reading list for the remainder of the year. I’ve now pulled together the suggestions of people who commented, to form my 2010 reading list.

On Monday I posted my review of Feeding Frenzy by John Harmon (in summary: read it!) – the first of those 26 books (I’ve almost finished the next book – The Whuffie Factor – too).

Here is my planned reading list for the rest of 2010. You’ll note that, with the two I already mentioned, there are way more than 26 here so I’ll either have to speed up or prioritise – there are just too many books I want to read!

Dave Fleet's to-read book recommendations, reviews, favorite quotes, book clubs, book trivia, book lists
  1. The Fall Of Advertising And The Rise Of PR – Al Ries and Laura Ries
  2. Influence: The Psychology Of Persuasion – Robert Cialdini
  3. In Search of Excellence – Tom Peters and Robert Waterman Jr
  4. Twitterville – Shel Israel
  5. Outliers: The Story of Success – Malcolm Gladwell
  6. Beyond Bullet Points – Cliff Atkinson
  7. What the Dog Saw: And Other Adventures – Malcolm Gladwell
  8. Predictably Irrational – Dan Ariely
  9. Drive – Daniel H. Pink
  10. The Design of Business: Why Design Thinking Is the Next Competitive Advantage – Roger Martin
  11. Chief Culture Officer: How to Create a Living, Breathing Corporation – Grant McCracken
  12. Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives – Nicholas Cristakis
  13. Baked In: The Power Of Aligning Marketing and Product Innovation – Alex Bogusky
  14. Convergence Culture: Where Old and New Media Collide – Henry Jenkins
  15. The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It – Joshua Ramo
  16. The Monk Who Sold His Ferrari: A Fable about Fulfilling Your Dreams and Reaching Your Destiny – Robin Sharma
  17. The Butterfly Hunter: Adventures of People Who Found Their True Calling Way Off the Beaten Path – Chris Ballard
  18. What Would Google Do? – Jeff Jarvis
  19. Love Is the Killer App: How to Win Business and Influence Friends – Tim Sanders
  20. The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary – Joseph Michelli
  21. The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization – Tom Kelley
  22. Less Is More – Jason Jennings
  23. Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath and Dan Heath
  24. The High Road – Terry Fallis (not yet available)
  25. Groundswell – Josh Bernoff and Charlene Li
  26. Putting the Public Back in Public Relations – Brian Solis and Deirdie Breakenridge
  27. Superfreakonomics – Stephen D. Levitt and Steven J. Dubner
  28. Here Comes Everybody – Clay Shirky
  29. 1984 – George Orwell

I’m sure this list will change, especially given the increasing number of books I’m being pitched to review, so I’m using Goodreads to organize my reading for the year. Feel free to connect with me over there (thanks to Amy Mengel, Tamara Gruber and Amanda Laird for the tip on Goodreads).

What do you think of the list?

25 Responses to31 Books To Live Your 2010 By

  • A solid list. Make sure you leave some flex for good books that are sure to come out later in 2010! Good luck with the reading project – I’m very interested to hear your thoughts on a few of these.

  • I owuld add a Far Side retrospective to crack open in between each of these serious reads!

  • I have my work cut out for me. I can only speak to the Starbucks Experience… Great book, I hope the others are as great.

  • Huge dominance of nonfiction over fiction. Is that intentional, and if so, why?

    • Hi Ari,

      No, that’s not intentional – more a product of the huge number of nonfiction books that I want to read. I’m going to try to slot more fiction in if I can though – I see a lot of value in letting the brain take a break from business and just enjoy a good read.



  • Here’s a cost effective way to keep your momentum. Order them online to be delivered to your local library, and try to keep up as the books come rolling in (I’m on #6)

  • Hi David:

    Great list of books. I have only read a few and have bookmarked it for upcoming reads. I’m currently reading The Element, which is more of a book about leveraging your passion and am enjoying it so far.

  • Great list Dave. And thanks for the plug…

  • Will have a good look at this list later. Thanks

  • ooops . Will try again. Linking this article as it looks very handy. Thanks Robert

  • How about an e-book list? Would make it easier to know what is available on iPad etc

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