A couple of weeks ago I wrote about my 2010 reading challenge – reading 26 books over the next 52 weeks – and asked for your help in fleshing-out my reading list for the remainder of the year. I’ve now pulled together the suggestions of people who commented, to form my 2010 reading list.
Here is my planned reading list for the rest of 2010. You’ll note that, with the two I already mentioned, there are way more than 26 here so I’ll either have to speed up or prioritise – there are just too many books I want to read!
- The Fall Of Advertising And The Rise Of PR – Al Ries and Laura Ries
- Influence: The Psychology Of Persuasion – Robert Cialdini
- In Search of Excellence – Tom Peters and Robert Waterman Jr
- Twitterville – Shel Israel
- Outliers: The Story of Success – Malcolm Gladwell
- Beyond Bullet Points – Cliff Atkinson
- What the Dog Saw: And Other Adventures – Malcolm Gladwell
- Predictably Irrational – Dan Ariely
- Drive – Daniel H. Pink
- The Design of Business: Why Design Thinking Is the Next Competitive Advantage – Roger Martin
- Chief Culture Officer: How to Create a Living, Breathing Corporation – Grant McCracken
- Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives – Nicholas Cristakis
- Baked In: The Power Of Aligning Marketing and Product Innovation – Alex Bogusky
- Convergence Culture: Where Old and New Media Collide – Henry Jenkins
- The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It – Joshua Ramo
- The Monk Who Sold His Ferrari: A Fable about Fulfilling Your Dreams and Reaching Your Destiny – Robin Sharma
- The Butterfly Hunter: Adventures of People Who Found Their True Calling Way Off the Beaten Path – Chris Ballard
- What Would Google Do? – Jeff Jarvis
- Love Is the Killer App: How to Win Business and Influence Friends – Tim Sanders
- The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary – Joseph Michelli
- The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization – Tom Kelley
- Less Is More – Jason Jennings
- Made to Stick: Why Some Ideas Survive and Others Die – Chip Heath and Dan Heath
- The High Road – Terry Fallis (not yet available)
- Groundswell – Josh Bernoff and Charlene Li
- Putting the Public Back in Public Relations – Brian Solis and Deirdie Breakenridge
- Superfreakonomics – Stephen D. Levitt and Steven J. Dubner
- Here Comes Everybody – Clay Shirky
- 1984 – George Orwell
I’m sure this list will change, especially given the increasing number of books I’m being pitched to review, so I’m using Goodreads to organize my reading for the year. Feel free to connect with me over there (thanks to Amy Mengel, Tamara Gruber and Amanda Laird for the tip on Goodreads).
What do you think of the list?