Clay Shirky On The New Media Environment

I’m getting a little bit Tumblr-esque here with a short post – I’m going to let the video do the talking for me.

I’ve spent a lot of time recently thinking about the media landscape – how owned, earned and paid media fit together, and how organizations can best use them to communicate with their audiences.

Yesterday Mitch Joel posted a video of Clay Shirky speaking at the TED@State event in Washington, DC last June. Shirky does a great job of explaining several things:

  • Why the shiny new objects aren’t the important ones for organizations
  • Why the Internet is bringing all of the different forms of media together
  • How social media is fundamentally changing our communications landscape

The video lasts 15 minutes, but it’s worth it as Shirky explains why the current shift in media is the biggest in human history.

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  • I think Clay Shirky makes some really interesting points in this video. The internet is still a fairly young medium and I think that we are just starting to use it to communicate in ways that are using its potential. The President Obama example is a great way to show how the internet was used for the better and really show exactly why its there. The internet can truly open up so many dimensions of communication.

    There may also be faults with the internet, as people do exploit those who are in the entertainment industries. However, even these industries are moving past this and finding that they have new ways in which to communicate their trade to their audiences and get that close connection to their audiences, and this is global.

    Of course, the internet may be global but their is still a large portion of the world population that is not using the internet and I personally think that this could be due to a language barrier as the number one language used on the internet is American English. If we can break down these barriers then the internet could truly change the landscape of communication.

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