Clay Shirky On The New Media Environment
I’m getting a little bit Tumblr-esque here with a short post – I’m going to let the video do the talking for me.
I’ve spent a lot of time recently thinking about the media landscape – how owned, earned and paid media fit together, and how organizations can best use them to communicate with their audiences.
Yesterday Mitch Joel posted a video of Clay Shirky speaking at the TED@State event in Washington, DC last June. Shirky does a great job of explaining several things:
- Why the shiny new objects aren’t the important ones for organizations
- Why the Internet is bringing all of the different forms of media together
- How social media is fundamentally changing our communications landscape
The video lasts 15 minutes, but it’s worth it as Shirky explains why the current shift in media is the biggest in human history.