Social Mediators 9: Using Social Media to Promote Book Publishing

In this week’s episode of Social Mediators, Joe Thornley and I talk with Terry Fallis about how he and his publisher, McClelland & Stewart, are using social media to find and cultivate a fan base for Terry’s novels.

Also up for discussion this week: Social media adoption still isn’t universal among communicators.

  • No doubt, more social media will sprout and us marketers will need to leverage increasingly on such tools for sanity and manage clients’ expectations better.