Personalities, Policies & Problems: Companies and Employees 2.0

The annual ritual is upon us – the submissions for next year’s South by Southwest (SXSW) are posted and the voting process has begun.

(Actually, it began a little while back but – you may have noticed the silence recently – I was away on vacation)

This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Problems: Companies and Employees 2.0.

The combination of immediacy and near-universal adoption of social media tools in many countries can lead to a communications and HR nightmare if processes and policies aren’t thought-out in advance. Our panel will focus on the internal corporate implications of social media adoption within companies from a variety of perspectives: PR agency, corporate communications and HR. In particular, we’ll consider:

  1. What is the best way to structure social media within a company?
  2. What internal policies do companies need to reduce risk when implementing social media?
  3. Do companies have a right to censor employees’ online activities when not at work?
  4. Should companies block Facebook, Twitter etc in the workplace?
  5. What role can and should social media play in recruiting?

If you like the sound of the panel, you can vote it up at the SXSW Panel Picker site.

While you’re over there, here are a few other great entries to check out:

What do you think? What are your favourite submissions?

(Voting for the panels ends this Friday, August 27)