Change, Change And More Change

The last few years have been wonderful for me, both personally and professionally. I’ve lived happily with my girlfriend, Caralin, for several years now, and I’ve enjoyed a rewarding career that has so far brought me more opportunities than I could have possibly hoped for.

Today, I’m happy to announce the next step in both of those areas of my life.

Moving on professionally

I’ve spent the last two years of my career at Thornley Fallis Communications, joining the company as a Senior Consultant in 2008 and being promoted first to Account Director and subsequently to Vice President.

Over this time years I’ve worked with some incredible people on great projects for wonderful  clients. I’ve also been fortunate to become friends outside work with people like Terry Fallis, Joe Thornley, Eric Portelance, Jeremy Wright, Andrea PietkiewiczJennifer Gordon and more, which makes this next part a little bittersweet.

As of this week, I’ve joined Edelman‘s Toronto team as Vice President of Digital.


Firstly, I should say that I thoroughly enjoyed my time at TFC. I love the people there and I’m immensely grateful for the many, many opportunities to grow that I experienced while at the agency.

So why the move?

For me, the decision came down to two opportunities:

  • An opportunity to work on a bigger scale;
  • An opportunity to learn from the industry’s best.

Scale: Edelman is the world’s largest independent PR firm, with over 3,300 employees in 52 countries. They work with some of the world’s biggest companies, spanning industry and geographic boundaries, and the digital work they do is cutting-edge. To say that I’m excited about joining a team of this scale, with the client roster they have and with the resources and opportunities that a company like this brings, would be an understatement.

Learning: Over the last few years, Edelman has systematically hired some of the best people in the digital communications field. Whether it’s the great team in Toronto and across Canada, or international thought leaders like Steve RubelDavid Armano, Phil Gomes and Rick Murray, the best people in the industry work here and I’m looking forward to the opportunity to learn from them. This – the quality of people – is the primary reason I decided to make the move. It’s an exciting time in digital, and Edelman has positioned itself right at the head of the field. I’m delighted to join this team.

I’m getting married!

As some of you may know, Caralin and I recently headed down to Peru on vacation. While we were there, we did a five-day trek to Machu Picchu. On the second day we climbed a mountain pass between two glaciers which peaked at about 4,600m (about 15,000 feet) above sea level. At the top of the pass, I proposed to Caralin and for some reason (altitude sickness??) she said yes!

Needless to say, I couldn’t be happier – I’m grinning from ear to ear right now. As things stand, we’re aiming to hold the wedding next summer.

There you have it. Change, change and a little more change.

To my ex-colleagues, a sincere and heart-felt “thank you.”

To my new colleagues at Edelman, who have already welcomed me so warmly, I’m beyond excited to work with you all.

To my new fiancée, you’re amazing and I love you.

It’s an exciting time for me. The last few years have been beyond amazing, and it looks like the next few could be even better.


102 Responses toChange, Change And More Change

  • Huge congrats to you and Caralin Dave! Very much looking forward to working with you.

  • Huzzah! Congrats on the move and the engagement Dave!

    Best of luck with everything. 🙂

  • Wow! Congratulations Dave, couple of big moves there.

    And best of luck to Caralin. 😉

  • Such great news.

    Congrats Dave. You always been a leader in my eyes and Edelman is extremely fortunate to be able to bring you on board.

    Sorry about the whole wedding thing though… 😉

  • Congrats Dave!! So proud of you — you are an absolute star in both PR and Digital and nows your time to rawk it at a much bigger scale! All the best to you and your (soon-to-be) wife! xo

  • Congratulations on all fronts, Dave! That is just fantastic. My best to you and Caralin.


  • Congratulations on all the ch-ch-changes, Dave! And all the best with your exciting personal and professional news!

  • So very happy for you on two counts! Best wishes to you at Edelman with their terrific team, and to you and Caralin as you start a new chapter together.

  • Congratulations on the news Dave! I wish you the best of luck at Edelman. TF will definitely miss you. Oh, more importantly, congrats to you and Caralin!

    – Sean (@InSeansOpinion)

  • Wow, married! Good luck with everything and I pray that everything goes well forever!

  • Congrats Dave!! Both are awesome news!

  • A huge congrats on both the job move and your upcoming marriage, Dave. Enjoy the times!

    A Machu Picchu proposal, huh? You set the bar high, friend.


  • Peter Holleley
    ago10 years

    Warmest congratulations on both counts, David!
    I spent time on Machu Picchu and know how the gods are there … wonderous and magical …
    May they continue to work their magic for you and Caralin!
    May your blogging with Edelman be bigger and better!

  • Dave,

    Congrats with both areas. Look forward to learning much more from you in the future.

  • Congrats squared, Mr. Fleet. Caralin is clearly insane – make sure you pin her down to a date FAST before she has time to change her mind 🙂

    And congratulations to the Edelman team – the social media consulting equivalent of a master Pokemon trainer (gotta catch ’em all!). A good fit for them and a great opportunity for you. Well done.

  • Congrats!!! And best of luck 🙂

  • Hey Dave,

    First, congrats to you and Caralin! Wonderful news. And congrats to you for joining the world class team at Edelman. Great news!

  • Really great to hear these two pieces of news, Dave. Congratulations on both fronts and best of luck!

  • Wow, congrats@dave and good luck with everything =)

  • Dave, congrats. I’m glad when these posts hit my feed, because having worked with Edelman in a number of digital capacities I can honestly say they’re the one firm that really gets it. They hire the best people and pay attention to what’s actually happening in the new world. Cheers and congrats on all accounts.

  • Congratulations!

  • Congrats Dave! Onward and upward, good luck on both fronts.

  • I love this post. It made me happy. I’m happy for you – both professionally and personally. Change is good. Life is good. Having a Good Life that involves changing is what it is all about.

    Hope to see you at BWE10.

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