20 Social Media Trends for Business in 2011

One of the great things about working in the digital space right now is observing the many changes constantly occurring. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo.

Some of these trends are existing and ongoing; others are new. Some are practical; others are theoretical. Some are almost guaranteed; others may amount to momentary blips. Some ideas come from my head; others were curated by my colleagues Steve Rubel and David Armano.

Hopefully one or two of them will spark ideas for you.

I grouped the trends into five themes:

  1. Silo-busting
    • Trend #1: Integration
    • Trend #2: Social customer support
    • Trend #3: Social impact drives reputation
  2. Maturation of social media
    • Trend #4: Death of the campaign
    • Trend #5: Consolidation
    • Trend #6: “Influence” matures
    • Trend #7: Democratization of voice
    • Trend #8: Return of websites
  3. Rise of the ‘less shiny object’
    • Trend #9: Digitally driven crises
    • Trend #10: Digital curation
    • Trend #11: Strategic search
    • Trend #12: Community management
    • Trend #13: Developer engagement
    • Trend #14: Measurement matures
    • Trend #15: Rise of the content strategist
  4. Communication accelerates
    • Trend #16: Listening becomes mandatory
    • Trend #17: Marketing in streams
    • Trend #18: Social media overload
  5. Ubiquitous mobile
    • Trend #19: Ubiquitous social
    • Trend #20: Location, location, Facebook

Bet you could add to this list. What do you think I’ve missed?