Posts by Dave Fleet

Privacy Is About Control, Not Anonymity

Privacy Is About Control, Not Anonymity

Seth Godin says you don’t really care about privacy: “If you cared about privacy you wouldn’t have a credit card,...

Do Facebook Fans Really “Like” You?

Do Facebook Fans Really “Like” You?

They like you, but do they really like you? I just returned from Podcamp Montreal, where I attended several thought-provoking...

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free...

Time To Evolve How We Target Social Media?

Time To Evolve How We Target Social Media?

How many times have you read something like this in a digital communications plan? “One in three of our target...

Is “Social Media” Hurting Social Media?

Is “Social Media” Hurting Social Media?

Is the term “social media” hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and...

Confidentiality And Agency Life

As you may know, I’ve recently begun a new job at a new agency (Edelman, for the record). In doing...

Are You Creating Social Media Scorched Earth?

Are You Creating Social Media Scorched Earth?

“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...

Change, Change And More Change

The last few years have been wonderful for me, both personally and professionally. I’ve lived happily with my girlfriend, Caralin,...

Personalities, Policies & Problems: Companies and Employees 2.0

Personalities, Policies & Problems: Companies and Employees 2.0

The annual ritual is upon us – the submissions for next year’s South by Southwest (SXSW) are posted and the...

Book Review: Delivering Happiness, by Tony Hsieh

Book Review: Delivering Happiness, by Tony Hsieh

When I think of examples of companies known for successful adoption of social media tools, a few names always come...