Posts by Dave Fleet

Why I’m Writing This On An iPad

Why I’m Writing This On An iPad

When the iPad came out I was vehemently against the idea of getting one, for several reasons: No multitasking No...

Four Reasons Your Social Media Marketing Campaign Sucks

Four Reasons Your Social Media Marketing Campaign Sucks

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester Outlines Seven Things Your Organization Must Do Because Of Social Media

Forrester analyst Augie Ray posted a list of seven things he recommends organizations do to avoid the recent problems of...

Why Facebook’s Community Pages Could Give Brands Headaches

Why Facebook’s Community Pages Could Give Brands Headaches

A couple of weeks ago I received a worried call from a friend working in PR for a large company....

How To Ruin (Or Build) Your Personal Brand

How To Ruin (Or Build) Your Personal Brand

A little while back I was invited to keynote at a young professionals’ event in Hamilton, on the topic of...

Adapt Your Social Media Channels To Fit Your Capacity

Adapt Your Social Media Channels To Fit Your Capacity

It’s a common dilemma in social media – so much to create, so little time. I’ve written before about how...

“Millenials In PR” Debate Goes Both Ways

“Millenials In PR” Debate Goes Both Ways

In recent days, several smart people (Bill Sledzik, Todd Defren… and again, Ryan Stephens) have written posts either addressed to...

Next Is Now

Next Is Now

I don’t usually write about client work, but I’m pretty psyched about this video we produced for Rogers so I’m...

Courtyard Restaurant In Ottawa – Doing It Right

Courtyard Restaurant In Ottawa – Doing It Right

Warning – I’m about to talk about my dinner. Bear with me – there’s a point… Ever had one of...

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...