Posts by Dave Fleet

Reach Matters – Even In Social Media

Reach Matters – Even In Social Media

“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...

Social Gaming Hitting A New Level

Social Gaming Hitting A New Level

Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter...

Conflicted About Ad.ly

Conflicted About Ad.ly

Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story...

Welcoming A New Colleague

Welcoming A New Colleague

I’m pleased thrilled to welcome Andrea Pietkiewicz to the Thornley Fallis team. Andrea joins our social media team this week,...

15 Ways PR Agencies Can Help Companies With Social Media

15 Ways PR Agencies Can Help Companies With Social Media

As social media has grown in acceptance within companies over the past few years, one debate never seems to go...

Foursquare’s Potential For Hyper-Local Marketing

Foursquare’s Potential For Hyper-Local Marketing

In recent weeks, I’ve become fascinated with the location-based social network Foursquare. While I’ve been using location-based apps on my...

The Huge Potential Of Location-Based Apps

The Huge Potential Of Location-Based Apps

The growth of smart phones – from a consumer perspective, the iPhone in particular but also Blackberries – has really...

Putting A Face On The Faceless Organization

Putting A Face On The Faceless Organization

Companies with faceless brands have some of the greatest opportunities in social media. I’ve written on this topic before –...

Book Review: Six Pixels Of Separation

Book Review: Six Pixels Of Separation

As I mentioned recently, I’ve been working my way through the book/audiobook of Mitch Joel‘s Six Pixels of Separation for...

Think “Over Time,” Not “Point In Time”

Think “Over Time,” Not “Point In Time”

A hypothetical scenario for you: your communications director comes to you and tells you that thanks to their department’s activities,...