Posts by Dave Fleet

Foursquare’s Potential For Hyper-Local Marketing

Foursquare’s Potential For Hyper-Local Marketing

In recent weeks, I’ve become fascinated with the location-based social network Foursquare. While I’ve been using location-based apps on my...

The Huge Potential Of Location-Based Apps

The Huge Potential Of Location-Based Apps

The growth of smart phones – from a consumer perspective, the iPhone in particular but also Blackberries – has really...

Putting A Face On The Faceless Organization

Putting A Face On The Faceless Organization

Companies with faceless brands have some of the greatest opportunities in social media. I’ve written on this topic before –...

Book Review: Six Pixels Of Separation

Book Review: Six Pixels Of Separation

As I mentioned recently, I’ve been working my way through the book/audiobook of Mitch Joel‘s Six Pixels of Separation for...

Think “Over Time,” Not “Point In Time”

Think “Over Time,” Not “Point In Time”

A hypothetical scenario for you: your communications director comes to you and tells you that thanks to their department’s activities,...

Be Wrong

Be Wrong

I’m going to take a guess and say that around 5-10% of what I write on this site misses the...

When Search Can Make Or Break You

When Search Can Make Or Break You

It’s hard to argue nowadays that search isn’t important. It’s not often, though, that you see a real-world product completely...

Where The Personal Brand Falls Short

Where The Personal Brand Falls Short

The concept of the “personal brand” is still quite controversial. Not in whether it’s possible to build a significant personal...

Think Media, Not Medium

Think Media, Not Medium

I just downloaded the audiobook version of Mitch Joel‘s book “Six Pixels of Separation: Everyone Is Connected. Connect Your Business...

Corporate Social Media Policies Ebook

Corporate Social Media Policies Ebook

Earlier this year I published several posts on how to go about creating social media policies for your organization. I've now pulled these posts into an ebook on corporate social media policies.