Posts by Dave Fleet

Be Wrong

Be Wrong

I’m going to take a guess and say that around 5-10% of what I write on this site misses the...

When Search Can Make Or Break You

When Search Can Make Or Break You

It’s hard to argue nowadays that search isn’t important. It’s not often, though, that you see a real-world product completely...

Where The Personal Brand Falls Short

Where The Personal Brand Falls Short

The concept of the “personal brand” is still quite controversial. Not in whether it’s possible to build a significant personal...

Think Media, Not Medium

Think Media, Not Medium

I just downloaded the audiobook version of Mitch Joel‘s book “Six Pixels of Separation: Everyone Is Connected. Connect Your Business...

Corporate Social Media Policies Ebook

Corporate Social Media Policies Ebook

Earlier this year I published several posts on how to go about creating social media policies for your organization. I've now pulled these posts into an ebook on corporate social media policies.

Thornley Fallis Is Hiring

Thornley Fallis Is Hiring

Want to join the Thornley Fallis team? We’re hiring a senior Consultant to join our Social Media practice. We’re growing. Over...

Mainstream Media Still Matters

Mainstream Media Still Matters

It’s easy to jump on the “mainstream media is dead” bandwagon. Journalists are jumping ship, outlets are fragmenting and readership...

A New Look For DaveFleet.com

A New Look For DaveFleet.com

I’m re-launching DaveFleet.com today with a new, sleeker look and feel and a whole load of new functionality. The big...

Your Social Media Presence Needs Substance, Not Just Style

Your Social Media Presence Needs Substance, Not Just Style

“Twitter” isn’t a communications strategy. It isn’t even a social media strategy. As a company, having a Twitter account doesn’t...

Face-Off: Twitter Apps For BlackBerry

Face-Off: Twitter Apps For BlackBerry

If you’re anything like me, you probably find it easy to burn a lot of time on Twitter. It’s addictive...