Posts by Dave Fleet

Edelman Media Cloverleaf

Forrester says social doesn’t drive online sales, and why that’s fine

Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...

facepalm

Blogger relations – you’re doing it wrong

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...

Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Dave Fleet presenting at PodCamp Toronto 2010

7 Steps to Planning Better Presentations

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got...

I'm only responsible for what I say not for what you understand

Communication is about what they hear, not what you say

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? ...

The Social Media Strategist

Book Review: The Social Media Strategist

“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for...

I Am Terrific! A Lesson in StoryBranding

I Am Terrific! A Lesson in StoryBranding

Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a...

Question

Want to get better at social media? Ask “Why?”

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help...

Personalized Facebook Timeline

Facebook Timeline for Brands: Curation and Palpitation

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual...

Facebook logo

Where does content fit in Facebook’s new marketing model?

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...