Posts by Dave Fleet

How do you scale and structure a global social media program?

Social Media at Scale: Organizing Global Social Media Teams

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”?...

Introducing the Social Media at Scale Series

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the...

Where has Dave been?

Where has Dave been?

Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last...

Remembering Michael O’Connor Clarke

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with...

Edelman Media Cloverleaf

Forrester says social doesn’t drive online sales, and why that’s fine

Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...

Blogger relations – you’re doing it wrong

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...

Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

7 Steps to Planning Better Presentations

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got...

Communication is about what they hear, not what you say

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? ...

Book Review: The Social Media Strategist

“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for...