From One to a Million: Managing Social Media at Scale
What if you had to re-examine your assumptions around social media? What if, instead of thinking about conversations in ones...
Burger King Twitter Hacking: Take A Chill Pill
Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of...
Social Media at Scale: Organizing Global Social Media Teams
One of the most fundamental questions in running a social media program at scale is, “how do I organize it”?...
Introducing the Social Media at Scale Series
As social media continues to establish itself as a bona fide communications function and as companies continue to increase the...
Where has Dave been?
Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last...
Remembering Michael O’Connor Clarke
Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with...
Forrester says social doesn’t drive online sales, and why that’s fine
Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...
Blogger relations – you’re doing it wrong
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...
Six essential shifts in social media strategy
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...
7 Steps to Planning Better Presentations
As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got...
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