Forrester says social doesn’t drive online sales, and why that’s fine
Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...
Blogger relations – you’re doing it wrong
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...
Six essential shifts in social media strategy
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...
7 Steps to Planning Better Presentations
As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got...
Communication is about what they hear, not what you say
If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? ...
Book Review: The Social Media Strategist
“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for...
I Am Terrific! A Lesson in StoryBranding
Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a...
Want to get better at social media? Ask “Why?”
Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help...
Facebook Timeline for Brands: Curation and Palpitation
Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual...
Where does content fit in Facebook’s new marketing model?
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...
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