Posts by Dave Fleet

Social Media Policies For Your Company: External Policies

Social Media Policies For Your Company: External Policies

In my last post we explored the policies that companies should consider internally, within their organization, when getting started in...

Social Media Policies For Your Company: Internal Policies

Social Media Policies For Your Company: Internal Policies

Your organization is dipping its toe into the social media pool, but you know you need the right policies in...

Getting Started: Social Media Policies For Your Company

Getting Started: Social Media Policies For Your Company

Is your organization looking to get started with “this social media thing?” If so, alongside the thinking you should be...

Forget The Statusphere. How About The Egosystem?

Forget The Statusphere. How About The Egosystem?

Forget the "statusphere." We're entering an egosystem where the masses judge value by the size of someone's following and the volume of their voice, not the value of what they say. It's a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.

Disagree With Me

Disagree With Me

One of the reasons I write so frequently here is that I love reading your take on things. Sometimes I’ll...

I Don’t Care When You Joined Twitter

I Don’t Care When You Joined Twitter

A couple of big old-media events boosted Twitter’s profile over the last few weeks (ever notice how social media tool...

Where’s The Line With Twitter “Spam”?

Where’s The Line With Twitter “Spam”?

Do you find it helpful when people link to their latest content on Twitter? Tweetstats says I’ve posted an average...

Social Media Needs Shades Of Grey

Social Media Needs Shades Of Grey

Social media operates in shades of grey. The more I think about our application of these new tools to communications...

Swine Flu Showing The Best – And Worst – Of Social Media In A Crisis

Swine Flu Showing The Best – And Worst – Of Social Media In A Crisis

I’ve written and presented in the past on potential uses of social media in crisis communications. In the past, it’s...

Cluetrain Plus 10: People recognize each other as such from the sound of this voice

Cluetrain Plus 10: People recognize each other as such from the sound of this voice

As part of a project to mark the tenth anniversary of the seminal social media book The Cluetrain Manifesto, Keith McArthur organized...