A Little Shortening Goes A Long Way
As micro-blogging services like Twitter, Brightkite etc grow, URL services are becoming a central part of every social media junkie’s...
Expectations Can Make Or Break You
I mused publicly earlier today about two recent mis-steps by high profile figures, and why the blogosphere came down like...
Walk The Walk
After attending Wired Wednesday in Toronto tonight, I had the pleasure of having dinner with Saul Colt and Rayanne Langdon from...
The Lines Are Blurring
The lines between public relations, marketing and advertising are blurring. This likely won’t be news to anyone who has followed...
Public Relations Is Not A Right
Companies or individuals who act illegally or unethically aren't "entitled" to representation, and I personally don't want to be the one providing it to them. I want to put my head down at night feeling good about the work I do, not worrying whether I've helped an unethical organization go about its business.
Six Lessons From The Ghost Twittering Saga
Last week, I wrote a post about an a-list blogger (Guy Kawasaki) who used ghost writers on his Twitter account....
What’s In Your Social Media Toolkit?
You can think of social media as a set of tools that organizations can use for a variety of purposes –...
Pitching – Like Throwing A Stick For A Dog
Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...
Don’t Like What You See? Fix It
Over the last little while I’ve seen numerous people complaining about how some social media tools are becoming “too mainstream”...
Governments Experimenting With Twitter
As Twitter experiences almost exponential growth (Nielsen estimates 1,382 per cent year-on-year growth from in website users alone), I’m seeing a...
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