Posts by Dave Fleet

Reality Check on Twitter

Reality Check on Twitter

Twitter is everywhere right now. It’s in the news; it’s all over the blogosphere; it’s the latest celebrity toy. I...

Be Careful What You Save

Be Careful What You Save

Be careful what you save in Delicious. To be a little more specific – be careful how you save things...

8 Small Steps To Improve Client Relationships

8 Small Steps To Improve Client Relationships

We’ve all experienced the client (internal or external) who, for some reason, you just can’t satisfy. It’s frustrating – you...

Macro, Not Just Micro

Macro, Not Just Micro

In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be...

Be Careful What You Put In Writing

Be Careful What You Put In Writing

Ian Capstick wrote yesterday about an online bust-up between National Post technology reporter David George-Cosh and marketing consultant April Dunford...

Sort Your Digital Presence Out!

Sort Your Digital Presence Out!

This post stems from a conversation I had with Ed Lee tonight (we agreed). Before anyone gets all upset, I’m...

The Power of Pith

The Power of Pith

Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...

3 Steps To Better Objectives

3 Steps To Better Objectives

“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...

What’s Your Focus?

What’s Your Focus?

Something useful to remember: That’s my focus. Every time I write a post I think about which of the segments...

8 Questions to Ask Your "Social Media Expert"

8 Questions to Ask Your "Social Media Expert"

Ike Pigott wrote an excellent post today for Media Bullseye about the pack mentality emerging on Twitter. More specifically, he...