"We Should Do Something In Social Media"
Every so often a client (or potential client) will come to us and say something like, "We think we should...
Avoiding The Dark Side Of Social Media
...constructive and valuable conversations persist throughout the Internet using "social" tools. It's these that offer the potential for businesses. The question for us as marketers and communications professionals is, how do we encourage and foster these discussions while keeping out the trolls?
Customer Service Is Public Relations
At a time like this, when new business is at a premium and given that it takes far less of an investment to keep a customer than to gain a new one, customer service takes on a new importance. It's time to start thinking of customer service as an investment, not simply a cost.
Why Podcasting Is Like Photography
Daniel Steinberg's guest post on Chris Brogan's blog this Saturday got me thinking. He noted: "we don’t know what podcasting really is any more than we know what photography really is." When you think about it, podcasting as a communications medium has a lot in common with photography.
Internet Withdrawal Symptoms
Happy New Year, everyone! I’ve just arrived back in Toronto after spending the Christmas season out of town with Caralin‘s...
Twitter And Authority-Based Search – No Thanks
Loic Le Meur and Michael Arrington are calling for Twitter to add authority-based filtering to its search function so that people can filter results based on the number of followers a person has. My response: No thanks.
My Top Twelve Posts Of 2008
Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.
If I Were Santa’s Public Relations Guy…
For such a high-profile, influential figurehead, Santa's PR could really use some work. I mean, the merchandising is pretty neat but there's a lot of media potential there. So... here's what I'd suggest if I were running Santa's communications.
Journalist Source: Canada’s HARO
Over the last few months I’ve found Peter Shankman’s Help a Reporter Out service to be an invaluable source of...
Criticism Is Good
Over the last few days I’ve seen several “social media” figureheads take a distinctly anti-social approach to feedback they’ve received online....
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