Posts by Dave Fleet

Where does content fit in Facebook’s new marketing model?

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

Dx3 Presentation: Blogger Relations – Getting the Insiders Onside

Dx3 Presentation: Blogger Relations – Getting the Insiders Onside

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the...

Seven Social Media Insights on CES

Seven Social Media Insights on CES

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at...

My 2012 Reading Challenge: 36 Books

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith – to read at...

Six important shifts for social media in 2012

Six important shifts for social media in 2012

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking...

Search Engines Are A Conduit, Not A Source

Search Engines Are A Conduit, Not A Source

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at...

Should you let social media conversations direct your business?

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

Five ways to improve your social media measurement

We’re past the point  where a “get me one of those” approach to the latest social shiny object is a...

What Gets You Up In The Morning?

What Gets You Up In The Morning?

Every so often it’s helpful to reflect on why your job matters to you – why you put in all...