Posts by Dave Fleet

Book Review: The Social Media Strategist

“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for...

I Am Terrific! A Lesson in StoryBranding

I Am Terrific! A Lesson in StoryBranding

Note: I don’t run many guest posts here, but I found the piece below really interesting. The following is a...

Want to get better at social media? Ask “Why?”

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help...

Facebook Timeline for Brands: Curation and Palpitation

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual...

Where does content fit in Facebook’s new marketing model?

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

Dx3 Presentation: Blogger Relations – Getting the Insiders Onside

Dx3 Presentation: Blogger Relations – Getting the Insiders Onside

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the...

Seven Social Media Insights on CES

Seven Social Media Insights on CES

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at...

My 2012 Reading Challenge: 36 Books

For the last two years I’ve set myself a challenge – one I adopted from Julien Smith – to read at...

Six important shifts for social media in 2012

Six important shifts for social media in 2012

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking...