Integrated Communications – Not Social Media – Won The Election
Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
Five Tips For Pitching Me
If you're about to pitch me, I have five guidelines for you (plus one for luck): Know what I write about; know where I live; remember my name; write to me personally; use the 'to' field in your email. Bonus: Get to know me first.
Practical 101s: Tips For New Twitter Users
So, you now have a Twitter account and you're raring to go. But what do you do? This post gives my suggestions for how to get the most out of Twitter.
What’s Your Favourite Tool For Monitoring Conversations?
As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?
Which Sites Are You Deeply Engaged With?
Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average...
Practical 101s: Getting Started With Twitter
If you’re into social media, you’ve probably heard of Twitter. Twitter is one of the fastest-growing social media tools around...
Social Media Outreach Won’t Work For Everyone
Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.
Branding Won’t Solve All Your Problems
Organizations need to remember that just because they shout something loudly, it doesn't mean it's true.
Twitter As A Business Continuity Tool?
...the Washington State Department of Transportation, alongside using its Twitter account for mundane things like traffic alerts, is using Twitter to ensure continuity of operations in an emergency.
A Quick Public Service Announcement
If you’re reading my site, I expect you already know how to avoid phishing emails. However, just in case you...
Recent Comments