Posts by Dave Fleet

How To Write A Good Communications Plan – Part 13 – Evaluation

How To Write A Good Communications Plan – Part 13 – Evaluation

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.

Newspapers: A Growth Business?

Newspapers: A Growth Business?

According to the World Association of Newspapers, newspaper circulations world-wide rose 2.57% in 2007 and 9.39% over the last five years.

Where Do We Go From Here?

Where Do We Go From Here?

As I've just wished this site a happy first birthday, I've decided to take this opportunity to consider what I can do to improve it.

13 Tips From My First Year Of Blogging

13 Tips From My First Year Of Blogging

Today marks the one-year anniversary of my blog. For your benefit, here are 10 things I’ve learned over the last year that your blog should have...

Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You

Ready, Aim, Fire – 2 Ways That Poor Planning Can Hurt You

When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.

How Will You Grow Today?

How Will You Grow Today?

What have I done to advance myself? To move further ahead, personally and/or professionally? Today is almost over; I won’t get to live it again. Have I spent today wisely, or have I thrown it away?

AideRSS Google Reader Extension – Filter Your Reading, Easily

AideRSS Google Reader Extension – Filter Your Reading, Easily

The AideRSS Google Reader extension makes it easy to separate the wheat from the chaff in your RSS subscriptions by integrating AideRSS’ PostRank™ system within Google Reader.

Many Computers; One Life – How I Synchronize My Information

Many Computers; One Life – How I Synchronize My Information

I have two computers at home – my desktop and my laptop – and my work computer. All of these used to have different sets of information on them. Different files, different contacts, different everything. No longer. This is how I keep my life in sync.

From Corporate To Agency – Reflections On My First Day In A New Job

From Corporate To Agency – Reflections On My First Day In A New Job

Today was my first day in my new job, so how did it go? Bottom line: I loved it. From start to finish, my new colleagues were friendly, helpful and made me feel like I’d already worked at Thornley Fallis for years.

How To Write A Good Communications Plan – Part 12 – Budget

How To Write A Good Communications Plan – Part 12 – Budget

Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.