Posts by Dave Fleet

Search Engines Are A Conduit, Not A Source

Search Engines Are A Conduit, Not A Source

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at...

Should you let social media conversations direct your business?

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

Five ways to improve your social media measurement

We’re past the point  where a “get me one of those” approach to the latest social shiny object is a...

What Gets You Up In The Morning?

What Gets You Up In The Morning?

Every so often it’s helpful to reflect on why your job matters to you – why you put in all...

Book Review: The Social Customer

Book Review: The Social Customer

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing....

You’re Not a Strategist – You’re a Punk

I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that...

Content Is King At BlogWorld

Content Is King At BlogWorld

I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the...

Return On Influence Can Return From Whence It Came

The Harvard Business Review recently published a post entitled “Return on Influence, the New ROI“. In it, the author suggested...

Graph showing growth

Three Ways To Wag The Long Tail Of Content

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and...

7 Tips For Getting Legal Approval on Social Media Programs

I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point....