Your analysis is done, you've figured out your communications strategy and you know who you're targeting. It's time to craft your messages. But where do you start?
There’s an old saying that a picture is worth a thousand words, and it applies to new media too. Presentation...
By now we've set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it's time to think about our announcements.
A quick update on the Metallica situation - as I wondered in my earlier post about the Metallica/blogger review situation, it looks like this was a giant mis-communication that blew up in the band's face.
Metallica has done it again. Forget going after people pirating their music; this time they've gone after people writing about it... after inviting them to hear it.
My advice: if you don't want to work and create quality content regularly, don't start a blog.
The Globe and Mail newspaper, a rare hold-out in the age of free online content, removed the shackles from its website last week. As of May 31 all of the Globe's columnists, horoscopes, puzzles and more are available for free.
The pressure to produce three times as much content as they did twenty years ago means that journalists are heavily reliant on pre-packaged information and have little time to follow-up on it.
It's important to constantly strive for growth and that's what I am doing. I have accepted a postion with Thornley Fallis Communications Inc as a Senior Consultant, working out of their Toronto office.
It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?