It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?
Here are 14 plugins I currently use on DaveFleet.com and why you might want to consider using them.
...this is good because, y'know, we can't move to any of the existing Twitter competitors like Pownce or Jaiku when Twitter's down, right? We obviously need another tool to fill the gap left by... oh wait... there isn't a gap.
Press Release Grader is a simple, free tool that analyzes your press releases and gives you some ideas on how to improve them.
Lee LeFever has produced another of his fantastic “…in Plain English” series of videos – Social Media in Plain English....
Now that you've figured out your objectives, you know where you're going. It's time to figure out how to get there. Your strategy defines how you will achieve the objectives you've just identified.
It's always a pleasure to write good things about a company. Today I'm pleased to do this for WestJet.
Twitter's reliability recently has been... well... awful. During the introductions to the opening day of Toronto's Mesh Conference yesterday, I suddenly thought: "What happens if Twitter goes down (again) today?" On a whim, I decided to give live-blogging tool Cover It Live a try.
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