As the old saying goes, you need to know where you're going before you can know how to get there. Likewise, before you can plan out your strategy... before you even start to think about your media products or event... you need to nail down your objectives.
I just found this video through Chris Brogan’s site. This is incredible. I don’t know what to call this kind...
If you’re going to encourage your clients to interact with you, for Pete’s sake do it right. I was talking...
Apple has a pretty well-known disdain for social media. Despite being the one company that, more than any other, raised...
This is the fourth in a series of posts exploring how to create a good communications plan. Last time we...
Mobile video is growing in popularity. A few years ago we couldn’t imagine recording video from our phones; now, a...
This is the third in a series of posts exploring how to create a good communications plan. Over the next...
The "context" section of your plan focuses on setting the scene. This isn't about details of an announcement - heck, you haven't reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.
I've written occasionally about companies that have messed-up their issues management, so it's nice to write occasionally about a company that got it right. Time will tell if Chapters Indigo has successfully kept this issue from escalating. Personally I think they've done a pretty good job so far.
Radiohead's release of In Rainbows may have been a "one-off," but Nine Inch Nails has gone and done it again. And again. And again.
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