Posts by Dave Fleet

Compete Responds To Criticism

Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. My primary concern was that, after...

Is Share of Voice a Useless PR Metric?

This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...

Compete.com Doesn’t Compete

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool...

Don’t Be Fooled By Last-Click Analysis Of Social Media

Forrester recently published a report entitled “The Purchase Path of Online Buyers.” Normally I’m a fan of Forrester’s reports, but...

The Non-Review Review: The Now Revolution

A quick confession for you: about six months ago I snagged a pre-release copy of the book “The Now Revolution,”...

Book Review: The Monk Who Sold His Ferrari

Book Review: The Monk Who Sold His Ferrari

I read a lot of business books – you know, the kind focused on how to market, or plan, or...

Yeah, Well Your Agency Is Killing Unicorns

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “HypeBusters: PR Agencies Are Ruining Facebook.” His basic argument:...

Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

Three pieces for you this Monday morning: an interesting look at how educators are grappling with pre-teen adoption of social...

Why And How To Scale Social Business Programs

As time goes on we’re seeing a rising trend toward social customer support, largely driven by three forces: Companies are...

Three Forces Driving Social Customer Support

Three Forces Driving Social Customer Support

We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media...