Facebook Strategies: Content Over Creative

Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted...

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report...

57 Social Media Policy Examples and Resources

57 Social Media Policy Examples and Resources

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social...

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to...

Do The Old Timing Rules Still Apply For Media Relations?

Do The Old Timing Rules Still Apply For Media Relations?

When I first got into media relations, a few pitching best practices were hammered into my head on a regular...

Seven Reasons You Should Care About Disclosure on Twitter

Seven Reasons You Should Care About Disclosure on Twitter

A tweet from Eden Spodek caught my eye the other day: “Am I in the minority in thinking consultants should...

Corporate Social Media Policies Ebook

Corporate Social Media Policies Ebook

Earlier this year I published several posts on how to go about creating social media policies for your organization. I've now pulled these posts into an ebook on corporate social media policies.

Build Your Social Media Strategy With Rocks and Sand

Build Your Social Media Strategy With Rocks and Sand

Social media is taking off right now. It’s all over the traditional media; there are books on it being released...

Social Media Agencies and Transparency

Social Media Agencies and Transparency

Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.

Social Media Policies For Your Company: External Policies

Social Media Policies For Your Company: External Policies

In my last post we explored the policies that companies should consider internally, within their organization, when getting started in...

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