Blogger relations – you’re doing it wrong

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency...

Dx3 Presentation: Blogger Relations – Getting the Insiders Onside

Dx3 Presentation: Blogger Relations – Getting the Insiders Onside

Last week I had the pleasure of presenting a revised approach to blogger relations, to a packed room at the...

Content Is King At BlogWorld

Content Is King At BlogWorld

I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the...

Why Paying Bloggers For Posts Changes The Game

There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...

Why Spam PR Pitches Won’t Go Away

Why Spam PR Pitches Won’t Go Away

Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...

Public Relations People And Bloggers Can Work Together

Public Relations People And Bloggers Can Work Together

Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...

The Volume/Personalization Trade-Off

The Volume/Personalization Trade-Off

The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.

Rethinking “Influencers”

Rethinking “Influencers”

Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...

Rethinking Blogger Relations

Rethinking Blogger Relations

Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...

Anatomy of a Bad Pitch

Anatomy of a Bad Pitch

I recently received a particularly bad pitch. I almost hit "reply" with some pointers for the person pitching, but I thought I'd throw the tips out to everyone instead.

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