Planning an approach

Two Ways To Quickly Improve Your Communications Plans

I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...

Objectives First

Objectives First

A while back I wrote a series of posts on communications planning. One of the most popular posts within that...

Strategic Communications Planning – A Free eBook

Strategic Communications Planning – A Free eBook

The Strategic Communications Planning eBook is an introduction to effective strategic corporate communications planning.

How To Write A Good Communications Plan – Part 13 – Evaluation

How To Write A Good Communications Plan – Part 13 – Evaluation

Your goal in your evaluation section is to lay out how you will measure your communications success. In a high-profile initiative this may be through the various stages of your announcement; in others, it may have a smaller scope.

How To Write A Good Communications Plan – Part 12 – Budget

How To Write A Good Communications Plan – Part 12 – Budget

Unfortunately, even the most basic communications approach comes with costs attached. In a corporate communications plan, the budget section details these.

How To Write A Good Communications Plan – Part 11 – Issues

How To Write A Good Communications Plan – Part 11 – Issues

Issues management is all about catching problems before they become crises. Your communications plan should help you to prepare for that.

How To Write A Good Communications Plan – Part 10 – Tactics

How To Write A Good Communications Plan – Part 10 – Tactics

You know your goals; you know what you're saying; you know who you're talking to. You need to decide how to say it. How are you going to reach the audiences you've selected?

How To Write A Good Communications Plan – Part 9 – Messages

How To Write A Good Communications Plan – Part 9 – Messages

Your analysis is done, you've figured out your communications strategy and you know who you're targeting. It's time to craft your messages. But where do you start?

How To Write A Good Communications Plan – Part 8 – Announcement

How To Write A Good Communications Plan – Part 8 – Announcement

By now we've set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it's time to think about our announcements.

How To Write A Good Communications Plan – Part 7 – Audiences

How To Write A Good Communications Plan – Part 7 – Audiences

It's time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?

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