How To Write A Good Communications Plan – Part 6 – Strategy

How To Write A Good Communications Plan – Part 6 – Strategy

Now that you've figured out your objectives, you know where you're going. It's time to figure out how to get there. Your strategy defines how you will achieve the objectives you've just identified.

How To Write A Good Communications Plan – Part 5 – Objectives

How To Write A Good Communications Plan – Part 5 – Objectives

As the old saying goes, you need to know where you're going before you can know how to get there. Likewise, before you can plan out your strategy... before you even start to think about your media products or event... you need to nail down your objectives.

How To Write A Good Communications Plan – Part 4 – Stakeholder Analysis

How To Write A Good Communications Plan – Part 4 – Stakeholder Analysis

This is the fourth in a series of posts exploring how to create a good communications plan. Last time we...

How To Write A Good Communications Plan – Part 3 – Environmental Scan

How To Write A Good Communications Plan – Part 3 – Environmental Scan

This is the third in a series of posts exploring how to create a good communications plan. Over the next...

How To Write A Good Communications Plan – Part 2 – Context

How To Write A Good Communications Plan – Part 2 – Context

The "context" section of your plan focuses on setting the scene. This isn't about details of an announcement - heck, you haven't reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.

How To Write A Good Communications Plan – Part 1 – An Overview

How To Write A Good Communications Plan – Part 1 – An Overview

Update: I have now completed this communications planning series and have republished all of the posts as a free strategic...

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