2012 Edelman Trust Barometer

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

Search Engines Are A Conduit, Not A Source

Search Engines Are A Conduit, Not A Source

Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at...

Planning an approach

Two Ways To Quickly Improve Your Communications Plans

I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...

Share of voice

Is Share of Voice a Useless PR Metric?

This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...

Facebook logo

How To Engage On Sites Using Facebook’s New Commenting Plugin

Facebook recently introduced a new version of its Facebook Comment Box Plugin, allowing website owners to integrate their commenting functionality...

Your Brainstorms Suck

Your Brainstorms Suck

Brainstorms are one of the most fun parts of the communications planning process. You get to remove restrictions from your...

Head in the sand

Are You Ready If Wikileaks Targets You?

Wikileaks creator Julian Assange has announced that his site is now going to begin to focus on businesses. Apparently the...

Money bag

Why Paying Bloggers For Posts Changes The Game

There’s been a lot of debate back and forth around bloggers (generally mommy bloggers, although they’re certainly not the only...

Confused

When your Customers Become an Issue

All my life I aspired to own a particular car brand. Where I grew up, there weren’t many around (it...

9 Criteria For Selecting A Social Media Agency

9 Criteria For Selecting A Social Media Agency

A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.”...

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