5 Take-Aways on Social Media and Politics

5 Take-Aways on Social Media and Politics

Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around...

The Biggest Challenge Digital Communicators Face

The Biggest Challenge Digital Communicators Face

Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...

Video: Dave Fleet On Communications Trends And Joining Edelman

Video: Dave Fleet On Communications Trends And Joining Edelman

Many of you know that about six weeks ago I joined Edelman‘s Digital team. Soon after, I sat down with...

Digital Communications Conversations Continue To Evolve

Digital Communications Conversations Continue To Evolve

The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free...

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...

Courtyard Restaurant In Ottawa – Doing It Right

Courtyard Restaurant In Ottawa – Doing It Right

Warning – I’m about to talk about my dinner. Bear with me – there’s a point… Ever had one of...

Evolving the Social Media Marketing Ecosystem

Evolving the Social Media Marketing Ecosystem

In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...

The 2010 Social Media Marketing Ecosystem

The 2010 Social Media Marketing Ecosystem

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...

Six Ways To Silo-Bust Your Communications

Six Ways To Silo-Bust Your Communications

We’re into “2010 prediction season, and there are plenty of social media buzzwords being thrown around.” “Real-time,” “location-based,” “convergence” and...

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