Do Damaged Brands Have More Opportunities In Social Media?

Do Damaged Brands Have More Opportunities In Social Media?

Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...

Set Yourself Apart In The Tough Times

Set Yourself Apart In The Tough Times

Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...

In Defense of the Devil’s Advocate

In Defense of the Devil’s Advocate

One of my favourite parts of agency life is getting the chance to collaborate with a bunch of really smart...

If It Walks And Quacks Like a Duck…

If It Walks And Quacks Like a Duck…

…then everyone else will think it’s a duck. Sometimes it doesn’t matter what you say. You can throw out your...

Is The Customer The Target?

Is The Customer The Target?

Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...

The Communicator’s Challenge: “We” Are Not “They”

The Communicator’s Challenge: “We” Are Not “They”

Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...

The Lines Are Blurring

The Lines Are Blurring

The lines between public relations, marketing and advertising are blurring. This likely won’t be news to anyone who has followed...

Pitching – Like Throwing A Stick For A Dog

Pitching – Like Throwing A Stick For A Dog

Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...

The Bigger Picture On Public Relations

The Bigger Picture On Public Relations

Marketing guy Seth Godin published a post yesterday entitled “The difference between PR and publicity.” In it he says: “Publicity...

The Fees Debate – Time, Value or Performance?

The Fees Debate – Time, Value or Performance?

What’s the “best” fee structure system for public relations agencies? A little while after starting my consulting career at Thornley...

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