Question

Want to get better at social media? Ask “Why?”

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” can help...

Social Media Is Becoming A Commodity

Social Media Is Becoming A Commodity

Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...

Eight Tips For Difficult Client Conversations

Eight Tips For Difficult Client Conversations

We tell our clients what they need to hear, not what they want to hear. That means sometimes you have to have difficult conversations. So how do you go about making those conversations as conflict-free and effective as possible?