The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...

Four Reasons Your Social Media Marketing Campaign Sucks

Four Reasons Your Social Media Marketing Campaign Sucks

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities...

Evolving the Social Media Marketing Ecosystem

Evolving the Social Media Marketing Ecosystem

In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...

eBook on 2010 Content Marketing Trends and Predictions

eBook on 2010 Content Marketing Trends and Predictions

Want to get some insights into what some of the smartest people in marketing are thinking 2010 holds in store?...

Strategies In The 2010 Social Media Marketing Ecosystem

Strategies In The 2010 Social Media Marketing Ecosystem

A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....

A Simple Way To Win Your Customers’ Loyalty

A Simple Way To Win Your Customers’ Loyalty

I’m going to tell you a story about my weekend. Bear with me – it goes somewhere… A tale of...

The 2010 Social Media Marketing Ecosystem

The 2010 Social Media Marketing Ecosystem

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...

Book Review: Social Media Marketing For Dummies

Book Review: Social Media Marketing For Dummies

A few weeks ago, I received a request to review Social Media Marketing For Dummies (affiliate link) from a publicist at...

Are We Seeing A Growth In “McDonalds Marketing”?

Are We Seeing A Growth In “McDonalds Marketing”?

Cheryl Andonian (aka Momblebee) suggested in a comment that Michael Arrington’s “McDonalds content” issue I wrote about yesterday goes beyond...

Conflicted About Ad.ly

Conflicted About Ad.ly

Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story...

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