News Release Vs. Press Release

News Release Vs. Press Release

A few days ago, I mused publicly on Twitter that the term “press release” was outdated and that “Anyone (especially...

Could SEO Devalue News Releases Even More?

Could SEO Devalue News Releases Even More?

Why not just make sure that your release is relevant, well-written and on-topic? A well written release will have plenty of the important words in there as a natural result. With a little extra attention you can optimize your release without compromising its quality.

HubSpot’s Press Release Grader – Rate Your Press Release

HubSpot’s Press Release Grader – Rate Your Press Release

Press Release Grader is a simple, free tool that analyzes your press releases and gives you some ideas on how to improve them.

Access CNW: A Good Step Forward

Access CNW: A Good Step Forward

I have to give CNW Group credit for trying (if you don’t know, CNW Group is Canada’s largest news wire...

PR Web Takes The ‘Social’ Out Of Social Media

PR Web Takes The ‘Social’ Out Of Social Media

In the lead-up to PodCamp Toronto 2008, we’re issuing a news release with details of the event. Given that it’s...

Social Media News Release: An EXTRA Tool, Not A Replacement

Social Media News Release: An EXTRA Tool, Not A Replacement

It’s been over 18 months since Todd Defren released his template for a new news release format and over that...

Using Social Media To Create Social Media Training

Using Social Media To Create Social Media Training

Communications training courses on traditional strategies and tactics just don’t cut it any more. The ever-increasing rate of change on...

Panel Discussion: "Is The News Release Dead?"

Panel Discussion: "Is The News Release Dead?"

Last Thursday I attended a panel discussion, organized by my department, entitled “Is The News Release Dead?” We had a...

Support Builds For Social Media News Releases

Support Builds For Social Media News Releases

CBC’s Tod Maffin wrote today about his frustration with the traditional news release: There’s the lead paragraph, followed by some...

Finding The Middle Ground With Social Media News Releases

Finding The Middle Ground With Social Media News Releases

Todd Defren at SHIFT Communications posted last week about "The End Of The Social Media Release." He’s tired of the...