A Dark Future For Journalism – The Editorial/Ad Wall Is Down

A Dark Future For Journalism – The Editorial/Ad Wall Is Down

Several weeks ago we received a presentation from a major Canadian newspaper publisher entitled “New Approach to Media Relations¬†for PR...

Why Spam PR Pitches Won’t Go Away

Why Spam PR Pitches Won’t Go Away

Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...

Public Relations People And Bloggers Can Work Together

Public Relations People And Bloggers Can Work Together

Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...

The Volume/Personalization Trade-Off

The Volume/Personalization Trade-Off

The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.

Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...

PR Isn’t The Enemy

PR Isn’t The Enemy

Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...

Pitching – Like Throwing A Stick For A Dog

Pitching – Like Throwing A Stick For A Dog

Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...

The Power of Pith

The Power of Pith

Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...

Back To Pitching Basics

Back To Pitching Basics

Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...

Journalist Source: Canada’s HARO

Journalist Source: Canada’s HARO

Over the last few months I’ve found Peter Shankman’s Help a Reporter Out service to be an invaluable source of...

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