A Message To Non-PR Folks: We’re Not All Like This

A Message To Non-PR Folks: We’re Not All Like This

John Biggs at CrunchGear and Michael Arrington at TechCrunch both wrote in the last day about a nasty encounter they had...

Five Tips For Pitching Me

Five Tips For Pitching Me

If you're about to pitch me, I have five guidelines for you (plus one for luck): Know what I write about; know where I live; remember my name; write to me personally; use the 'to' field in your email. Bonus: Get to know me first.

Anatomy of a Bad Pitch

Anatomy of a Bad Pitch

I recently received a particularly bad pitch. I almost hit "reply" with some pointers for the person pitching, but I thought I'd throw the tips out to everyone instead.

Using Social Media To Create Social Media Training

Using Social Media To Create Social Media Training

Communications training courses on traditional strategies and tactics just don’t cut it any more. The ever-increasing rate of change on...

Public Relations Professionals Need To Get The Basics Right

Public Relations Professionals Need To Get The Basics Right

In the wake of the ongoing bad PR pitches storm, I had a *slap forehead* moment this week when I...

PR Squared’s Blogger Relations Bookmark

PR Squared’s Blogger Relations Bookmark

Todd Defren posted a great Blogger Relations Bookmark on his PR Squared blog today. The bookmark is, in part, a...

A Bad Pitch And Some Simple Tips For Getting It Right

A Bad Pitch And Some Simple Tips For Getting It Right

A little while back I received my first pitch as a blogger, which was very exciting for a newbie like...

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