Evolving the Social Media Marketing Ecosystem

Evolving the Social Media Marketing Ecosystem

In January this year I put forward my thoughts on the social media marketing ecosystem in which we operate in...

Do The Old Timing Rules Still Apply For Media Relations?

Do The Old Timing Rules Still Apply For Media Relations?

When I first got into media relations, a few pitching best practices were hammered into my head on a regular...

More Journalists Prefer Bulk Email Than Personalized? Huh?

More Journalists Prefer Bulk Email Than Personalized? Huh?

Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...

Strategies In The 2010 Social Media Marketing Ecosystem

Strategies In The 2010 Social Media Marketing Ecosystem

A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....

The 2010 Social Media Marketing Ecosystem

The 2010 Social Media Marketing Ecosystem

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...

Reach Matters – Even In Social Media

Reach Matters – Even In Social Media

“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...

15 Ways PR Agencies Can Help Companies With Social Media

15 Ways PR Agencies Can Help Companies With Social Media

As social media has grown in acceptance within companies over the past few years, one debate never seems to go...

Do People Really Care About PR Disclosure? And Why It Still Matters

Do People Really Care About PR Disclosure? And Why It Still Matters

Do people really care about disclosure by PR agencies when it comes to activities for their clients? I don’t mean...

Interactive or Engaged?

Interactive or Engaged?

(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end...

Five Things PR Folks Can Learn About Social Media From Advertising

Five Things PR Folks Can Learn About Social Media From Advertising

We in the public relations industry seem to love to look down upon those on the advertising side of the...

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