Back To Pitching Basics

Back To Pitching Basics

Despite having a set of guidelines on how to pitch me positioned prominently on my site, I continue to receive...

When Editing No Longer Helps

When Editing No Longer Helps

Whether you work in communications in a corporation, an agency, a not-for-profit or the public sector, you’ve probably encountered people...

"We Should Do Something In Social Media"

"We Should Do Something In Social Media"

Every so often a client (or potential client) will come to us and say something like, "We think we should...

Customer Service Is Public Relations

Customer Service Is Public Relations

At a time like this, when new business is at a premium and given that it takes far less of an investment to keep a customer than to gain a new one, customer service takes on a new importance. It's time to start thinking of customer service as an investment, not simply a cost.

If I Were Santa’s Public Relations Guy…

If I Were Santa’s Public Relations Guy…

For such a high-profile, influential figurehead, Santa's PR could really use some work. I mean, the merchandising is pretty neat but there's a lot of media potential there. So... here's what I'd suggest if I were running Santa's communications.

Journalist Source: Canada’s HARO

Journalist Source: Canada’s HARO

Over the last few months I’ve found Peter Shankman’s Help a Reporter Out service to be an invaluable source of...

A Message To Non-PR Folks: We’re Not All Like This

A Message To Non-PR Folks: We’re Not All Like This

John Biggs at CrunchGear and Michael Arrington at TechCrunch both wrote in the last day about a nasty encounter they had...

Focus Or Fail

Focus Or Fail

The ever-thought provoking David Armano wrote earlier this month about the “paradox of please,”  where he clearly and simply made...

5 Lessons About Self-Promotion In Social Media

5 Lessons About Self-Promotion In Social Media

A little storm-in-a-teacup erupted online today around a press release issued by Matt Bacak. The release was almost comically self-promotional,...

SearchWiki: Six Implications For Public Relations Professionals

SearchWiki: Six Implications For Public Relations Professionals

Google recently announced SearchWiki, a way for people to customize their search results by promoting, deleting, adding and commenting on search results. I see six implications of this change for digital public relations and marketing professionals if this becomes a popular feature.

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