Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...

A Quick Social Media Analysis Of The Toronto Storm

A Quick Social Media Analysis Of The Toronto Storm

If you lived anywhere in Southern Ontario or were paying attention online last night, you’ll likely know that the Toronto...

Does Social Media Make PR Agencies Obsolete?

Does Social Media Make PR Agencies Obsolete?

A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...

The Importance of Downtime

The Importance of Downtime

If you didn’t notice, my site has been quiet for the last week. That’s because, for the last nine days,...

Social Media Agencies and Transparency

Social Media Agencies and Transparency

Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.

Enough With Misusing Social Media ROI, Already

Enough With Misusing Social Media ROI, Already

I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...

Do Damaged Brands Have More Opportunities In Social Media?

Do Damaged Brands Have More Opportunities In Social Media?

Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...

Coordinate Multiple Twitter Accounts With CoTweet

Coordinate Multiple Twitter Accounts With CoTweet

If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...

Set Yourself Apart In The Tough Times

Set Yourself Apart In The Tough Times

Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...

One Person Does Not Equal “Everyone”

One Person Does Not Equal “Everyone”

A couple of months ago I wrote about the challenge that communicators face in recognizing that we are not the...

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