"We Should Do Something In Social Media"

"We Should Do Something In Social Media"

Every so often a client (or potential client) will come to us and say something like, "We think we should...

Avoiding The Dark Side Of Social Media

Avoiding The Dark Side Of Social Media

...constructive and valuable conversations persist throughout the Internet using "social" tools. It's these that offer the potential for businesses. The question for us as marketers and communications professionals is, how do we encourage and foster these discussions while keeping out the trolls?

My Top Twelve Posts Of 2008

My Top Twelve Posts Of 2008

Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.

If I Were Santa’s Public Relations Guy…

If I Were Santa’s Public Relations Guy…

For such a high-profile, influential figurehead, Santa's PR could really use some work. I mean, the merchandising is pretty neat but there's a lot of media potential there. So... here's what I'd suggest if I were running Santa's communications.

Social Media Isn’t Anti-Social

Social Media Isn’t Anti-Social

Someone suggested to me recently that social media people are, well, anti-social. That they seem to spend all their time...

Pragmatism Over Purism

Pragmatism Over Purism

When I first got into social media, I was a purist. By that I mean I would evangelise for companies...

Survey Sheds Light On Canadians’ Views Towards Social Media

Survey Sheds Light On Canadians’ Views Towards Social Media

A new survey released today shows that Canadian business leaders plan to invest more in social media in 2009, while increasing numbers of Canadians see social media tools as important for learning about products, services, organizations and brands.

Are Media Channels Diverging Or Converging?

Are Media Channels Diverging Or Converging?

While looking over the new Vancouver Sun website recently (congratulations again on the redesign to Kirk Lapointe and his team),...

6 Tips For Engaging Online

6 Tips For Engaging Online

If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.

5 Lessons About Self-Promotion In Social Media

5 Lessons About Self-Promotion In Social Media

A little storm-in-a-teacup erupted online today around a press release issued by Matt Bacak. The release was almost comically self-promotional,...

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