We're still seeing people try to use old-school spam tactics to 'game' Twitter. This weekend I saw one of the more low-level attempts so far – someone who created a Twitter account just for the purpose of taking advantage of the Mumbai terrorist attacks to drive traffic to his site.
What's your response to the people who say, "you're telling us we should get involved in social media, but what if people say something bad about us?"
I write a lot about how social media can help companies to engage better with their customers. Today, though, I’m...
When you're online, I think the expectation is that when you see someone's name on something then it's actually that person. That's the point of "social media," right? It's social. If I'm not building a relationship with the person I think I am, there's something very wrong with that.
Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
So, you now have a Twitter account and you're raring to go. But what do you do? This post gives my suggestions for how to get the most out of Twitter.
As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?
Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average...
If you’re into social media, you’ve probably heard of Twitter. Twitter is one of the fastest-growing social media tools around...
Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.
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