Introducing the Social Media at Scale Series

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the...

Edelman Media Cloverleaf

Forrester says social doesn’t drive online sales, and why that’s fine

Research recently released by Forrester entitled “The Purchase Path of Online Buyers in 2012” indicates that email and search dominate...

Worried businessman

Six essential shifts in social media strategy

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when...

Book Review: The Social Media Strategist

“Page turner.” Not words you usually expect to associate with a social media book. For anyone who is looking for...

Facebook Timeline for Brands: Curation and Palpitation

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual...

Where does content fit in Facebook’s new marketing model?

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent...

Trust in 2012: 4 Implications for Social Media

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly...

Seven Social Media Insights on CES

Seven Social Media Insights on CES

By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at...

Six important shifts for social media in 2012

Six important shifts for social media in 2012

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking...

Should you let social media conversations direct your business?

Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the...

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25